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New leads. Old leads.
Every lead.

Substrait works every lead in your CRM with personalized messaging, day and night.

The problem

Your leads aren't the problem.

Reaching them is.

Spam filters catch texts before they land. The ones that survive read like automated junk.

Substrait texts like your sharpest ISA.

2:41
TF Truman
Text Message · Today 2:38 PM
Hey, I’m spotting some Vegas properties that seem to align with what you’re looking for. Should I keep sending similar ones your way?
Sure.
Great, to make sure they fit, what budget range are you working with?
Around 300 to 400k.
Perfect. Any must-haves on the home itself?
3 beds 2 bath 2 car garage. I have 2 dogs so I want a decent yard, not a 10 foot strip.
3 matches · Henderson 89052
3bd / 2ba / 2-car, yard, $300k to $400k
Got it, a real yard, not a strip. Are you financing, or could this be a cash purchase?
I could possibly pay cash. I will have 300-325k. I have not qualified for a loan. I will be moving from Maryland to Vegas at the end of August.
That’s really helpful. Are you already working with an agent?
No.
Text Message
Planning the opener
Leading with inventory. A check-in gives her nothing to answer.
First reply in 10 weeks
Answered in 41 seconds. Moving to qualification.
Writing back to the CRM
Budget $300k to $400k, saved on the record.
Pulling live matches
Three listings fit. Sending the set.
Watching behavior
Opened twice, six minutes on listings. Asking about financing.
Profile updated
Cash to $325k, moving end of August.
Handed to your team · 2:41 PM
Fully qualified. Worth a call today.
Cash buyer No agent Moves in 8 weeks
What it replaces

AI simplified

In 15 minutes, no more…

Action plans Drip campaigns CRM automations Lead routing rules Writing templates Database clutter Night and weekend shifts Chasing cold leads Follow-up you forgot Logging into five dashboards “Did anyone call this lead?”

We do the heavy lifting so you can just sell real estate.

Built by agents, for agents
What it does

Not a chatbot on your website.

Answers

Every new lead, under 5 minutes, text and email

Prospects

Your whole database, nights and weekends, for years

Nurtures

Keeps going until they reply, or tell it to stop

Tasks

Creates them, then completes them when the work is done

Qualifies

Asks the questions, understands the answers

Hands off

Flags you the second they’re ready. The call stays yours

Updates

Notes, stages, and tags, back in the CRM

Monitors

Opens, clicks, saved searches, and it acts on what it sees

Remembers

Past clients and your sphere, kept warm for years
Why Substrait

Three reasons teams switch.

1

“Hi [First Name]” is why nobody answers.

It reads the lead’s history and writes directly to that person. Nothing to build, no templates to write.

2

You paid for 40,000 leads. Your team works 2,000.

The rest now get worked too, nights, weekends, and year three.

3

It prospects. You sell.

It works the database and hands your agents the hand-raisers. Calls are for agents to make, not AI.

Nothing to learn

No new system

No migration

No training

Substrait runs inside the CRM you already use.

Compare

Each tool does a slice.
Substrait does all of it.

These are the seven that separate them.

Substrait

All seven.

The others cover one or two

  • Remembers every past conversation
  • Writes like you, not like a robot
  • Keeps following up for years
  • Works inside the CRM you already use
  • Completes the tasks in your CRM
  • Never sleeps, nights and weekends
  • Keeps past clients and your sphere warm
7/7every one
Ylopo Fello Speculo Structurely Conversica Lofty Full 1v1 comparison
Proof

Running live on our own pipeline.

Real numbers from VIPhomes, a working Las Vegas team, and the team Substrait was built for. Not projections.

112,000+
leads under live management
98.7%
of conversations handled end to end by the AI
120s
from a hot signal to a context-specific touch
700+/day
cold leads engaged, every day
“We were tired of watching paid leads die in our own CRM. Our messages went to spam and we were calling 200 leads a day to find the one who’d answer. Now the whole database gets worked every day, and our agents get handed the ones that are ready.”
TFTruman Fleming Truman Fleming, Creator of Substrait
VIPhomes · Las Vegas, NV
Read the success stories
Onboarding

Nothing starts until you say so.

Step 01

Shadow

Real decisions on your real leads. Nothing sends. You review every draft, in your voice, for at least 24 hours.

Step 02

Supervised

Turn on sending for a segment you choose. Watch it work. Expand as confidence grows.

Step 03

Live

Substrait runs your full database around the clock. Your agents just get warmer handoffs.

Get started yourself in 15 minutes. No zooms, no discovery calls, no sales pitch.
SubstraitAI Step 01 of 04
Step 01 · Your CRM

Which CRM do you use?

It reads and writes where you already work.

Sierra Interactive
Full sync. Leads, stages, tags, texting.
Follow Up Boss
Full sync. Leads, stages, tags, texting.
GoHighLevel
Full sync. Leads, stages, tags, texting.
Pulling your database0 / 1,284
Stages6 found
Agents5 found
Open threads96
Step 02 · Voice

How should your AI sound?

Pick a register. Read the sample.

Sharp closer
Direct. One question at a time.
Warm guide
Patient. Explains as it goes.
Text-shortMediumDetailed
How that reads
JA
Jordan Avery
Your voice
Step 03 · Your stages

Which of your stages should it work?

We read your six stages and guessed. Change what doesn't fit.

New Leadmessaged right away, worked hard while freshBrand new
Nurturelight nudges to spark any replyCold
Activenurtured and kept movingWarm
Watchoccasional low-key touchesLong-term
Past Clientanniversaries, birthdays, check-insEncore
Do Not Contactnever contactedOff-limits
Step 04 · Go live

The one setting that switches it on.

Until you flip this, it drafts but sends nothing.

Send messages
1,284 leads · Sierra Interactive

That's the whole settings screen.

Live now

You're live.

Nothing migrated. Nothing rebuilt. Nothing to learn.

1,284

leads now in motion

Back Saved Continue
FAQ

Questions, answered.

Will my leads know they're texting an AI?
Substrait writes like a sharp, courteous team member: short, specific, grounded in the lead's actual history, and paced like a human typing. It never pretends to be an agent it isn't, and it hands off to a real person the moment a conversation deserves one.
What does Substrait cost?
One flat monthly rate sized to your database, not per message and not per seat. There is no setup fee and no minimum term. Exact tiers and current founding-member pricing are on the pricing page.
What CRMs do you support?
Sierra Interactive and Follow Up Boss today, with GoHighLevel connected. Lofty is next in line to be built, and it has not started yet. If you're on BoldTrail/kvCORE, CINC, or Real Geeks, we can't connect you yet. We'd rather say that now than on the onboarding call. Tell us what you're on and you're the reason we build it.
What about Fair Housing, TCPA, and compliance?
Compliance is enforced in code, not requested in a prompt. Every message clears twenty-five guardrails before it sends, including Fair Housing language screening, your configured texting hours read in local time, and STOP detection. A failing draft gets one rewrite attempt, then it is blocked. The whole engine is guarded by more than 13,000 automated tests on every release.
Will it talk over my agents?
No. The moment a human teammate texts or calls a lead, Substrait yields automatically and shifts to support: logging notes, updating the record, creating follow-up tasks. On cold pipeline, it does not start until your agent has logged a call attempt.
What happens to leads who say "stop" or go quiet?
Opt-outs are honored instantly and permanently. Leads who ask for space get it, with a respectful check-in scheduled later. The brain treats silence as information, and "do nothing today" is one of its valid decisions.
How is this different from the AI in my current platform?
Platform bots run the same canned scripts on every lead, in the vendor's voice, to qualify them for that vendor's ecosystem. Substrait is one independent brain that reads each lead's full record, composes fresh in YOUR voice, takes a much wider set of actions including restraint, and writes its intelligence back into the CRM you already own.
Does Substrait do anything with my past clients?
Yes. Encore™ is the part of Substrait that keeps you top of mind with past clients and your sphere: home anniversaries, birthdays, a review ask and a settle-in check after a closing, and your own branded market update page. It never texts a past client first. The reminder lands on the agent and the message stays yours. How Encore works.
Is it "Substrait" or "Substrate"?
It's Substrait, pronounced "sub-STRAIT," like the strait a ship passes through. If you searched for Substrate AI and landed here, you're in the right place: Substrate AI is the common misspelling of Substrait AI. Substrait AI is the CRM-native lead-engagement engine for real estate teams described on this page, and it is unrelated to the blockchain framework also called Substrate.

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No spam, no obligation. Restraint is literally our product.

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