Substrait
Your Zillow leads, worked for months. Right where they already shop.
For Premier Agent and Flex teams on Follow Up Boss. Substrait sees what every Zillow lead is looking at, texts them in your voice until they are ready, and sends each home search to the place they already shop: Zillow.
Do not make them switch sites. Meet them where they shop.
A Zillow buyer already has the app, the saved homes and the alerts. Pulling them onto your own search site is a fight you do not need to win. Keep them on Zillow and spend the effort on the conversation.
The site they trust
A Zillow link gets tapped. It opens in the app they already use, with their account already signed in.
Filtered to their search
Their area, their price range, beds and baths, and must-haves like a basement or a single story. Not a home page.
Always current
A live search, not a list somebody pulled last week. New homes show up in it on their own.
It knows what they are looking at.
Zillow sends your leads into Follow Up Boss with the home they asked about, and the homes they keep viewing and saving come along after. Substrait reads all of it. So the text is about their search, not a generic check-in.
The home they asked about
Where the conversation starts. Price, beds and area all come from it.
What they view and save
The pattern across their browsing. If they ask for Mason and keep opening West Chester, it notices.
What they told you
Their own words win. Browsing only fills in what they have not said yet.
Hi Kelsey, it’s Dana. Still looking around Mason? Here are the 4 bedrooms under $450k there, it updates on its own.
Mason OH homes for sale
zillow.com/mason-oh/
Yes, still looking. We want a finished basement though, is that one on Tylersville still open?
Good to know. Let me check on that one today. Would Saturday morning work to go see it?
Four steps. Your agents only show up for the last one.
Exactly the way it does today. Nothing changes on the Zillow side.
The home they asked about, then everything they view and save after it.
In your team’s voice, with Zillow searches built to what they want. Week one or month nine.
When a buyer wants a showing or a call, the right agent is told right away, with the whole conversation in Follow Up Boss.
Zillow brings the buyer. The months after are on you.
Most Zillow buyers are not ready this week. The ones who buy in month four are the ones a busy agent stops texting in month two. On Flex you only get paid when they close, so every lead that goes quiet is money left on the table.
Nobody falls through
Every Zillow lead in Follow Up Boss gets worked every day, not just this week’s new ones.
Answered in a minute
A new lead or a reply at 9pm gets a real answer right away, in your voice, not a canned drip.
They talk to buyers
Your agents spend their day on showings and offers, not chasing people who stopped replying.
What Zillow teams ask.
Does this work with Zillow Flex and Premier Agent leads?
Why send buyers Zillow links instead of my own website?
What does Substrait know about each Zillow lead?
Do I have to switch CRMs?
What does a Zillow link from Substrait look like?
Are you partnered with Zillow?
Zillow and the Zillow logo are trademarks of Zillow, Inc. Follow Up Boss is a trademark of its owner. Substrait AI is independent and is not affiliated with, sponsored by or endorsed by Zillow.
See it text you first.
Drop your number and start texting with Substrait right now. No setup, no card, no commitment.