Each tool does a slice.
Substrait does it all.
A conversion engine that lives in your CRM and works your whole database by text. Here is every matchup, one at a time.
CRM-native flexibility vs. Ecosystem lock-in
Texting that runs inside the CRM you already use, sent from your own numbers. No migration, no drafts to babysit, no ad faucet to feed.
Platform migration
Their AI lives on their platform. Adopting it means moving your database onto their rails, and Felix isn’t included; it’s a paid add-on on top of it.
It also runs alongside the CRM your team already works in, so the AI acts on a second copy of your database rather than the records your agents touch every day.
Where Substrait pulls ahead of Fello (Felix).
Plugs directly into your existing Sierra/FUB setup, no new database required.
Fello mails a home value estimate from a company. The Encore™ market page carries the brand of the agent who sold the house. It never says cash offer.
Reactivation, speed-to-lead, and live listings-link delivery are included. With Fello you buy the database product first, then pay for Felix on top of it.
Substrait is $179/mo for 5,000 contacts and $329 up to 15,000, with the AI included. Fello gates Felix behind a $499 subscription for 3,000 active contacts, plus $50/mo for every additional 1,000.
Felix calls your leads with a voice engineered to be mistaken for a human, down to the deliberate pauses and hesitations. Substrait writes; it doesn’t perform.
We don’t think it’s an AI’s job to hold a phone conversation pretending to be a realtor. Your agent takes that call, when the lead is ready for it.
Every message is tuned to your agents’ voice. Fello puts a named AI, Felix, in front of your leads instead of your agents.
Messages go out from your team’s own numbers, on your behalf. No warm transfer, no bridge call, no moment of unmasking.
Substrait operates entirely inside your CRM. Felix runs on Fello’s own platform and Living Database, which you manage alongside the CRM your team already works in.
Cancel in the product, any time, without talking to anyone. Your notice is the timestamp on your click, not an email someone has to answer. On annual, notice near your renewal stops the renewal; it can never roll you into another year.
Competitor pricing above is as published by the vendor, last checked August 2026. Full source notes are on the dedicated comparison page below.
Credit where it’s due.
No tool here is useless. This is the one thing Fello genuinely gets right, stated plainly.
Genuine strength
Their Living Database enrichment is genuinely good: property, mortgage, and contact signals. They were early to the idea that the opportunity is already sitting in the database you own.
Fello wants to be your database. Substrait works the one you already own.
CRM-native conversations vs. Synthetic voice calls
Texting that runs inside the CRM you already use, sent from your own numbers. No migration, no second platform, no synthetic voice.
Runs on their platform
Remi is an AI dialer first. It calls, qualifies, and transfers, running on Speculo’s platform after you upload your database at onboarding.
The lead meets a named AI, Remi, before they meet anyone on your team, and the handoff is a live transfer mid-call.
Where Substrait pulls ahead of Remi (Speculo).
Plugs directly into your existing Sierra/FUB setup. Speculo’s onboarding starts by uploading your database into their platform.
$299/mo for 5,000 contacts, $899 for up to 40,000. Speculo starts at $399 for 5,000 and stops at 20,000 for $999.
Reactivation, speed-to-lead, and live listings-link delivery in one engine. Speculo caps you at a single MLS connection until the $999 tier.
Remi calls your leads with an AI voice. Substrait writes; it doesn’t perform.
We don’t think it’s an AI’s job to hold a phone conversation pretending to be a realtor. Your agent takes that call, when the lead is ready for it.
Every message is tuned to your agents’ voice. Speculo puts a named AI, Remi, in front of your leads instead of your agents.
Messages go out from your team’s own numbers, on your behalf. No transfer, no “let me connect you,” no moment of unmasking.
Competitor pricing above is as published by the vendor, last checked August 2026. Full source notes are on the dedicated comparison page below.
Credit where it’s due.
No tool here is useless. This is the one thing Speculo genuinely gets right, stated plainly.
Genuine strength
Their read of the problem is right: the opportunity really is buried in the database you already own, and Remi’s intent detection is a sound idea, proven across hundreds of real estate teams.
Speculo is the strongest AI dialer in the category; Substrait is the engine that lives inside your CRM, costs less at every database size, and leaves the phone call to your agents.
Database conversion vs. Ad spend & lead faucets
Texting that runs inside the CRM you already use. No migration, no drafts to babysit, no ad faucet to feed.
Paid lead source
Built to generate new leads with paid ads, then bolt nurture on top. You pay for the faucet and the ad tax, not the close.
rAIya works those leads on Ylopo’s own platform, layered on top of the CRM your team already runs, so the follow-up happens next to your database rather than inside it.
Where Substrait pulls ahead of Ylopo (rAIya).
No $1,000 to $1,500 setup fees or $895 to $2,000/mo ongoing ad-spend taxes.
One flat rate for your database size. Nobody calls you to add retargeting, another package, or a couple thousand more a month in ad spend. We don’t sell you leads; we convert the pipeline you already paid for.
Substrait works inside the CRM you already use, with nothing extra to log into. rAIya lives in Ylopo’s own platform, layered on top of your stack.
Substrait nurtures by text with no paid ad spend of its own. rAIya follows up by text and voice on the leads Ylopo’s ad engine produces.
AI-initiated unique messages are paced to each lead’s local hours, sent from your own numbers with per-day caps. Nothing blasts or spams.
Competitor pricing above is as published by the vendor, last checked August 2026. Full source notes are on the dedicated comparison page below.
Credit where it’s due.
No tool here is useless. This is the one thing Ylopo genuinely gets right, stated plainly.
Genuine strength
If you have absolutely no lead source, Ylopo is an excellent Facebook/Google ad machine, rAIya exists to work the leads those ads generate. They’re arguably complementary, not strictly competitive.
Ylopo is a lead faucet with a nurture bolt-on; Substrait is the conversion layer that makes the leads you already have actually close.
Deep-funnel execution vs. Top-of-funnel qualification
Texting that runs inside the CRM you already use. No migration, no drafts to babysit, no ad faucet to feed.
Qualify & hand off
Qualifies inbound leads and hands them off. The conversation stops right where the real work (driving toward a listing) begins.
It is built around the lead writing first: Aisa answers, qualifies, and flags the thread for an agent. What happens over the following year is somebody else’s job.
Where Substrait pulls ahead of Structurely (Aisa).
Delivers live, filtered listing links inside the conversation rather than just qualifying and handing off.
Spontaneously wakes up dormant contacts on its own initiative, rather than only answering inbound traffic.
Runs email alongside text under a single compliance layer.
Structurely publishes $499/mo plus $0.08 per action credit, on an annual contract with a $2,000 onboarding fee. Substrait is one flat rate for your database size, however many messages go out.
Structurely qualifies a new lead and flags it for an agent to take over. Substrait keeps nurturing, answering, and re-engaging that same contact for as long as it takes.
It goes out under your brand with a voice you set yourself, rather than a fixed “Aisa” character every team shares.
Competitor pricing above is as published by the vendor, last checked August 2026. Full source notes are on the dedicated comparison page below.
Credit where it’s due.
No tool here is useless. This is the one thing Structurely genuinely gets right, stated plainly.
Genuine strength
They’re the original AI ISA. They were running patient, months-long text follow-up before the category had a name, and they were right that the follow-up has to outlast the agent’s attention span.
Structurely’s job ends at the handoff. Substrait is still working that lead a year later.
The CRM you already run vs. The suite you move into
Texting that runs inside the CRM you already use. No migration, no drafts to babysit, no ad faucet to feed.
All-in-one CRM
Their AI is one feature inside a full CRM suite, built to draft replies and handle basic routing.
It only runs if Lofty is your system of record, so getting the AI means moving your site, your database and your team onto their platform first.
Where Substrait pulls ahead of Lofty.
Substrait holds the whole conversation and closes the loop on its own. Their AI drafts replies and handles basic behavioral routing for an agent to send.
Adopting their AI requires adopting their entire $449 to $499/mo CRM ecosystem. Substrait plugs into what you already use.
No rebuilding drips, IDX sites, or your database on a new platform, Substrait works with the stack you already run.
Substrait sends live, filtered listing links inside the conversation and keeps the dialogue going. Lofty’s Smart Plans mostly run scheduled email and task drips.
A drip fires on a schedule, and a reply doesn’t change what comes next. Substrait reads the reply and decides the next move from it.
Lofty support is on our roadmap, because the point was never to replace your CRM. Keep the suite you already bought and bring in an engine that works the database inside it.
Competitor pricing above is as published by the vendor, last checked August 2026. Full source notes are on the dedicated comparison page below.
Credit where it’s due.
No tool here is useless. This is the one thing Lofty genuinely gets right, stated plainly.
Genuine strength
If you are starting from nothing and want one vendor for the site, the database, the ads and the follow-up, an all-in-one is a real answer, and theirs is one of the more complete ones.
Lofty’s AI works if Lofty is your CRM. Substrait works in whichever CRM your team already runs.
Real estate specialists vs. Enterprise generalists
Texting that runs inside the CRM you already use. No migration, no drafts to babysit, no ad faucet to feed.
Horizontal scale
Built for horizontal enterprise deployment across every industry, not for the specifics of MLS, listings, and a real estate deal.
What you buy is a platform that has to be configured into a real estate business, by people whose day job that becomes.
Where Substrait pulls ahead of Conversica / Verse.
Substrait reads MLS data, buyer and seller intent, and listing timing, so a reply is specific instead of generic nurture. Conversica is built to deploy horizontally across every industry.
Every message clears twenty-five guardrails before it sends, Fair Housing language screening among them. A generalist platform has no reason to ship that.
No annual minimum, no professional-services build, no procurement cycle. One flat monthly rate for your database size.
No lengthy enterprise onboarding or professional-services build, it plugs into your CRM and starts working leads.
Credit where it’s due.
No tool here is useless. This is the one thing Conversica genuinely gets right, stated plainly.
Genuine strength
They offer incredible enterprise-level scale, polish, and cross-industry deployment.
Conversica works in every industry. Substrait only works in yours.
Written for the lead vs. Sent from a template
Texting that runs inside the CRM you already use. No migration, no drafts to babysit, no ad faucet to feed.
Sierra add-on
Lead Engage is a $199/mo add-on that texts your leads from a template set. Your controls are on and off, per lead.
It will answer a reply, but it keeps working through its own question list whatever the lead just said, until an agent steps in or the lead stops writing back.
Where Substrait pulls ahead of Sierra Interactive (Lead Engage).
Every message is written fresh for that lead out of their own history. A template set sends the same phrasing to everybody and hopes the name merge carries it.
What a lead says changes what comes next: the budget they name, the objection they raise, the question they ask back. A question list runs its course regardless.
You set the voice, the stages it works, the hours, the pacing, and the words it may never use. Lead Engage gives you on and off, one lead at a time.
Lead Engage is $199/mo on top of your Sierra subscription. Substrait starts at $179 and holds the entire conversation, works the dormant database, and delivers live listing links in the thread.
Substrait focuses heavily on cold/dormant reactivation and persistent, multi-month nurture.
Texts from your own numbers on each lead's local hours, with per-lead and per-day caps, quiet hours and opt-out handling built in rather than bolted on.
Autonomously drops active listings links into the flow.
Mark a lead do-not-contact, or tag them out, and anything already sitting in the queue is cancelled at send time. Every message is re-checked against the live record in the seconds before it ships, so nothing that was scheduled earlier goes out anyway.
Lead Engage only works inside Sierra. Substrait isn’t tied to any single platform, it runs in the CRM your team already uses.
Competitor pricing above is as published by the vendor, last checked August 2026. Full source notes are on the dedicated comparison page below.
Credit where it’s due.
No tool here is useless. This is the one thing Sierra genuinely gets right, stated plainly.
Genuine strength
Lead Engage runs great 24/7 AI text qualification and is genuinely decent at first-touch triage for fresh inbound leads. We’re additive to Sierra, not a replacement.
Lead Engage answers the door. Substrait works the whole house, including the leads that have gone quiet.
Texting, on purpose vs. AI on the phone
Texting that runs inside the CRM you already use, from your own numbers, at one flat rate by database size. No meter, no setup fee, and no AI voice on the phone with your leads.
Voice and metered
The closest product to us on the market, and we are not going to pretend otherwise. Vochat works the database in the CRM you already run, syncs two ways with Follow Up Boss and Sierra Interactive, writes back, and hands off when a lead is ready.
Where it goes further is the phone. It calls your leads, answers your office line, and can transfer a live call to an agent. It also runs Instagram and Messenger DMs, website chat and website voice, and it sells an unlimited website widget we do not offer at all.
Where Substrait pulls ahead of Vochat.
We do not think it is an AI's job to hold a phone conversation pretending to be a realtor. Vochat calls, and if that is what you want, this row is a reason to pick them instead.
Substrait is priced by database size and nothing else. Vochat meters voice minutes and AI replies, with overage at $0.35 a minute and $0.015 a reply, so a busy month costs more.
Their voice plans carry a $997 setup fee, $1,497 on the top plan, waived if you pay annually. We do not charge one.
Their pricing page says SMS runs on your own Twilio account and the texts are billed by Twilio at their rates. That is a second account to open and a second bill to reconcile. Ours are included, from your office's own numbers.
A draft that characterises a neighbourhood in safety or crime terms is blocked outright, not softened. It is the largest legal exposure in real estate messaging.
Sixteen of our twenty-five guardrails are described in full, and the page says which nine are withheld and why. Every decision is logged on your own records with the rule that stopped it.
Competitor pricing above is as published by the vendor, last checked August 2026. Full source notes are on the dedicated comparison page below.
Credit where it’s due.
No tool here is useless. This is the one thing Vochat genuinely gets right, stated plainly.
Genuine strength
Their compliance basics are published and they are real: consent tracked on the contact, A2P 10DLC registration handled, an opt-out on one channel stopping every channel, quiet hours, a daily cap per person and one switch that stops everything. Most vendors in this category never write that list down. The voice product is real too, and we have nothing like it.
Vochat puts AI on the phone. Substrait keeps the call for your agent, and prices by your database instead of the meter.
Whoever you line us up against, the same three things decide it.
Strip away the logos and three questions decide it.
It lives in your CRM
Substrait runs inside Sierra Interactive, Follow Up Boss or GoHighLevel. No migration, no new database, nothing ripped out. We're not trying to become your system, which is why we can plug into anybody's.
It closes, it does not just qualify
Full autonomous conversations by text: reactivating cold leads, delivering live filtered listing links, and handing you a warm thread, not a draft to approve.
We do not earn more by sending more
Most of this category bills per message, per lead, or against your ad spend. They earn more the more your database gets touched. We're flat fee every month.
Most teams are weighing us against something with no logo.
A hire. The drips already running. The chat widget on the site.
A human ISA
What the seat really costs. What a person is better at. Where software wins. The phone is conceded outright.
Drip campaigns
A drip fires on a timer. It cannot hear a reply. Which ones to keep, and which are annoying people.
A website chatbot
They got good. Checked prices, what the best ones do now, and the line they still do not cross.
Questions buyers actually ask.
Straight answers, the way the product talks.
Do I have to leave my current CRM?
How is this different from the AI already built into my CRM?
We already run Ylopo or another lead source. Does this replace it?
What about the clients I already sold?
How is it priced?
Keep the CRM you like.
Add the AI that closes.
Drop your number and Substrait texts you like one of your own leads, in your team's voice.