Hire a person for the conversations that need one. Do not hire one to type.
A person is better on the phone and better in a strange situation. Software is better at the thousands of leads nobody has touched since March. Most teams that get this right run both.
One seat, or the whole database.
Seven dimensions, not a feature list. The last row goes to the person, and it is the reason to hire one.
| Substrait | A human ISA | |
|---|---|---|
| Hours covered | Nights, weekends and the hours you set | A shift, five days a week, minus vacation |
| Leads worked | Every lead in the database, considered daily | As many as one person gets through in a day |
| Memory | The lead’s entire record, every time | What they wrote down, and what they recall |
| Ramp | About fifteen minutes, live when you say so | Hiring, training, scripts, months to get good |
| Turnover | What it learns is written back to your CRM | When they leave, the pipeline knowledge goes |
| Cost shape | One flat monthly rate by database size | Roughly $7 an hour outsourced, $20 and up in the US, plus bonus |
| On the phone | No. Calls belong to your agents | Yes, and that is the point of hiring one |
The hourly figures are ours, from hiring for this seat, and they assume a forty hour week. At full time that is roughly $1,200 a month outsourced and about $3,500 for a skilled ISA in the US before bonus or split. Nobody should buy software to make calls it should not be making. That row is not a gap we are working on.
Do not buy software for these.
A live call from someone who knows the market beats any message. We do not think it is an AI’s job to hold a phone conversation pretending to be a realtor.
Grief, a divorce, a deal falling apart, a seller angry about something that has nothing to do with you. A person hears it in the first sentence.
The traffic on that road, the high school, the development going in next year. Someone who lives there can trade small talk that no record contains.
Past clients, referral partners, the people who send you business because they like you. That is a human job and it always will be. Encore™ agrees, and hands the agent only the date and the reason.
The parts of the job nobody enjoys.
You paid for every lead in there. One ISA works the top of the list, because that is all a day holds. We consider every lead in the database, every day.
A lead who fills in a form at 11pm on Saturday gets an answer at 11pm on Saturday, inside the texting hours you set, in their own local time.
Follow-up that outlasts anyone’s patience. A lead who said not until next spring is still being worked next spring.
It answers the same way on its two hundredth conversation as on its first. A great ISA is better than this. An average one having a bad afternoon is not.
Every text, note, logged call and email on the record before it writes a word. Nobody has time to do that on their two hundredth lead of the day.
Fair Housing screening, texting hours, opt-outs and frequency caps run on every message as code. A tired person at 6pm is the usual failure point. The registry is published.
Notes, stages, tags and tasks update as the conversation happens. Nothing depends on someone logging it afterwards.
Get started in about fifteen minutes. No scripts to write, and nothing to redo when someone quits.
Priced by database size, not per message, per seat or per lead. It does not cost more in a busy month. The tiers run $179 to $1,079.
Put software on the typing and people on the talking.
If you can only do one and your team lives on the phone, hire the person. A good ISA who dials all day will beat any software at the job software is not doing.
If your problem is that thousands of paid leads are sitting untouched, and your agents are calling two hundred a day to find the one who answers, that is not a hiring problem. One more seat works one more seat’s worth of the list.
The teams that get the most out of both do exactly that. Substrait works the database and hands your agents the hand-raisers. Calls are for agents to make, not AI.
Hiring an ISA, answered.
Still deciding? Compare every AI, or read what an AI ISA actually is.
What does a real estate ISA actually cost?
Can AI replace an ISA?
Is an AI ISA cheaper than hiring one?
How long does it take to get an AI ISA working?
What happens to my ISA's knowledge when they quit?
Should I hire an ISA and use AI at the same time?
Does Substrait call my leads?
Keep your people on the phone. Let the database work itself.
One flat monthly rate by database size. No setup fee, no per-message billing, no per-seat billing.