Encore Product update · September 12, 2026

Never lose another past client to a friend of a friend.

They loved working with you. Two years pass, nobody says anything, and the listing goes to somebody's cousin.

Encore keeps you in front of the people who already trust you.

Try it live
AI Tasks
Due today · Mon Sep 14
Call Sarah Ellison

Sarah's birthday is Thursday. A quick text goes a long way.

Call Assigned · Dana Reyes
Raised by Substrait · Encore
Sep 21 3 year home anniversary in 7 days, send a personal note or call to check in.
Sample tasks. Names and dates are illustrative.
01 New leads converted
02 Nurture handled
03 Old leads engaged
04 Past clients remembered
What Encore does

Who is worth a call this week...

Encore reads how long your client has owned the property, how long it has actually been since the last touch and what your market turnover looks like.

3 of your 217 past clients are worth a call this week
214 held back on purpose
Ask if a move is on their radar Year 7, quiet 11 months
Check in on how they are settling in Just closed
Ask for a review while it still means something Work still fresh
Sample queue. Numbers are illustrative.
One client, one year 4 touches · 8 quiet months
Spring market read
Ownership milestone
A personal note
Check in on the house
J
Feb
M
Apr
M
J
Jul
A
S
Oct
N
D
It counts the silence

When a client has gone long enough without hearing from anybody on your team, Encore raises a touch whether or not the calendar says so.

It never stacks

Tasks are paced to what you can actually work. No double tasking so your list stays manageable instead of a backlog you avoid.

It cleans up your database

Missing close dates, stale addresses, wrong stages. Encore flags what it learns so the database gets better every month you use it.

Your brand

Every client gets a personalized page.

Your logo, your colors, your brand... A value range, the month in their zip code, where the market is heading, rate updates and more.

Your market update
Your brand Dana Reyes Market update · September 2026
Estimated value on Quiet Canyon Dr
$612,000 to $648,000
5.9% wide, on purpose

The range comes from public records and recent sales nearby. It cannot see inside your house.

Ask Dana for a precise report
September · from Dana
What I am telling sellers on your street this month
89141 · last 30 days
18 New listings
11 Sold
34 For sale now
See what is for sale in 89141
+2.4% value in 89141, past year
Sep 2025Sep 2026
6.41% 30-year fixed, national average
6.92% a year agoDown .51
The month, in short

Fewer homes came on the market this month, and the ones that did sat longer. If you have been waiting for less competition on your street, this is closer to it than last spring was.

Areas Dana watches
Southern Highlands
Mountain's Edge
Inspirada
Rhodes Ranch
Anthem
Opens on the Reyes Group site
Dana Reyes REALTOR®, Reyes Group

Questions about the house, the market, or a friend who is thinking about moving. Any time.

Call Request home value
702 555 0148 · [email protected]
Sample page. Numbers are illustrative.

Every click comes back to you.

Valuation requests

They ask for a more detailed number, a seller that's thinking about home values.

Return to site visit

Neighborhood links bring them back on your domain.

Property views

A past client browsing homes again is the earliest signal there is.

Video views

They watched your update. You know who, and you know when.

Why it works

No AI is going to talk better than you.

The only person who should be talking to your past clients is you. The conversation was never the hard part.

Encore keeps you in front of the people who already trust you, so you are the name they think of for the next move and the one they hand to a friend.

The hard part
“What do I even say? I do not have a reason to reach out.”
Encore hands you the reason

A year in the house, a shift on their street, a closing still fresh enough to ask about.

And it keeps count for you

It knows when you last spoke, so you never wonder whether you are bothering them.

The words are still yours. Encore never sends them.

Questions

Encore, answered.

Does Encore text my past clients?
No, and it cannot be switched to. Substrait never opens a text thread with a past client. Encore raises the task and the message is yours to send.
What happens on a home anniversary?
A task lands on the agent who owns that client about a week ahead, so there is room to write a note or plan a call. Encore then leaves that client quiet for a good while.
Will my past clients start getting emails?
Not until you turn email on yourself. Encore raises tasks from day one and sends nothing to anybody until you say so.
What is on the market update page?
A value range where we have one, the month's listing and sale counts, where the market is heading, today's rate, the areas you work, and your own card. It runs under your brand, not ours.
Which CRMs does Encore work with?
Sierra Interactive and Follow Up Boss today, and GoHighLevel next. Tell us what you run and you become the reason it gets built.
Does Encore cost extra?
No. Encore is part of every plan at the same flat monthly rate. There is no add-on and no per-message billing.
How does the monthly update reach them?
By email, on the first Thursday of the month, in the evening. It goes out under your name and your brand, and it carries the client’s own page. Nothing leaves until your office turns monthly updates on in Settings.
What if two agents both know the client?
The closed deal decides it. The task lands on the agent who closed that client, so nobody has to sort it out afterwards. A client with no deal on file goes to the agent your CRM has assigned.

Every lead. And now the ones you already sold.

Encore is included in every plan.

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