Lofty is an all-in-one: website, CRM, ads and an AI on top. The AI is one feature of that suite and it runs only if Lofty is your system of record.
Substrait is the opposite shape. It has no CRM of its own and never will. It runs inside the one your team already logs into.
Eight differences that decide it.
| Substrait | Lofty | |
|---|---|---|
| What you are buying | An engine for your CRM | A CRM suite with an AI in it |
| To get the AI you must | Connect the CRM you have | Move onto Lofty |
| Your website and IDX | Untouched | Rebuilt on their platform |
| What the AI does | Holds the whole conversation | Drafts replies and routes |
| When a lead replies | It changes what happens next | A Smart Plan runs its schedule |
| Listing links in the thread | Live and filtered | Not the way plans work |
| Published price | $179 to $1,079 a month | Request a quote |
| Past clients and your sphere | Encore™. Anniversaries, birthdays, your own market page | Not offered |
Lofty does not publish rates. Their pricing page shows four tiers, all behind a Request Pricing form, and asks for a seat count, which suggests per-seat pricing. Everything in their column comes from that page, read 29 August 2026. Substrait prices are the founding-member rate, 40 percent off list.
What each one actually is.
Lofty is an all-in-one platform for real estate teams: an IDX website, a CRM, advertising services and an AI assistant that drafts replies and handles routing. The pieces are built to work together, and the AI is one of them. That is also the catch. It runs on Lofty, so having it means your site, your database and your team are on Lofty too.
Substrait is an AI ISA and nothing else. There is no website, no CRM and no ad product, because you already bought those. It runs inside your existing account, reads the lead record your agents already open, and sends from your office’s own number in your agent’s name. It runs Sierra Interactive and Follow Up Boss today.
Lofty pricing is a form. Ours is a page.
Four tiers, every one of them behind a Request Pricing button. Ours are on the pricing page in full, with nothing to fill in.
| Substrait | Lofty | |
|---|---|---|
| Monthly rate | $179 to $1,079 by database size | Not published |
| Per-seat cost | None | Not published, and the form asks your seat count |
| Setup fee | None | Not published |
| Is the AI included | Yes. It is the product | Included, if Lofty is your CRM |
| How you get a number | Read the pricing page | Complete the form or call sales |
Third parties quote figures for Lofty that disagree with each other, so we are not going to repeat one we cannot source. The number that matters is not the AI anyway. It is the cost of moving your site, your database and your team onto a new platform to get it, and that one never appears on anybody’s rate card.
Three questions worth answering first.
This is not really a feature argument. It is a question about how much you want to move.
Getting Lofty’s AI means adopting Lofty: the site, the database, the drips your team spent two years building.
Substrait changes nothing. Your CRM stays the system of record, your agents keep working where they already work, and there is nothing to rebuild on the way in or out.
A Smart Plan fires on a schedule. It is dependable, and for a lot of teams dependable is the point.
A drip does not care what the lead just said. Substrait reads the reply and decides the next move from it, so an objection or a question changes what happens rather than getting queued behind step four.
One throat to choke is a real advantage. If you are starting from nothing, an all-in-one is genuinely the simpler buy.
If you already chose your CRM and your team likes it, replacing all of it to get an AI is a large price for one feature.
What Lofty gets right.
An all-in-one is a real answer. If you are starting from nothing and want one vendor for the site, the database, the ads and the follow-up, theirs is one of the more complete ones on the market.
The pieces genuinely fit. That is the advantage of building the whole stack. Nothing has to be integrated, because it was never separate.
Honestly, we would rather plug into them. Lofty support is on our roadmap. It is chosen and not started, and there is no Lofty integration today. The point was never to replace your CRM.
Substrait and Lofty, answered.
Still deciding? Compare every AI, or read the security and compliance detail.
Does Substrait work with Lofty?
How much does Lofty cost?
Do I have to switch CRMs to use Lofty’s AI?
What is the difference between a Smart Plan and what Substrait does?
Is Substrait an all-in-one?
Can Substrait send listing links?
What happens to my data if I leave?
Keep the suite you bought. Add the AI that works it.
One flat monthly rate by database size. No setup fee, no per-message billing, no per-seat billing.