All AI comparisons
Substrait AI vs Structurely

Substrait vs Structurely: qualify the lead, or work it for a year?

The short answer

Structurely answers an inbound lead, qualifies them, and flags the thread for an agent. That is a real job and they invented it.

Substrait does not stop there. It re-engages dormant contacts on its own, answers, sends listing links, and is still working that lead months later.

At a glance

Nine differences that decide it.

SubstraitAisa (Structurely)
What it is built forWorking a lead for monthsQualifying an inbound lead
Who starts the conversationEither. It wakes cold contacts upBuilt around the lead writing first
After the handoffIt keeps goingThe agent takes it from there
Listing links in the threadLive and filteredNot what it is for
Who the lead hears fromYour agent, by nameAisa, a fixed persona
Base price$179 to $1,079 by database size$499 or $999 a month
Per-message costNone$0.08 or $0.06 per action credit
Onboarding feeNone$2,000 or $2,500 one time
Past clients and your sphereEncore. Anniversaries, birthdays, your own market pageNot offered

Structurely figures come from their own pricing page, read 29 August 2026: Team at $499 a month with $0.08 credits and $2,000 onboarding, Company at $999 with $0.06 credits and $2,500. All plans are annual contracts, with month to month available at a 20 percent premium. Substrait prices are the founding-member rate.

Definitions

What each one actually is.

Structurely
Qualify and hand off

Structurely is the original AI ISA. Aisa answers a new inbound lead, works out whether they are real, and flags the thread for an agent to take over. It is built around the lead writing first. Billing is a monthly base plus action credits, so what you pay moves with how much the AI does. Every plan carries a one-time onboarding fee and an annual term.

SubstraitAI
Engine inside your CRM

Substrait is an AI ISA that runs inside your existing CRM account. It answers inbound, and it also wakes up contacts nobody has touched in a year and keeps working them. It sends from your office’s own number in your agent’s name, delivers live listing links in the thread, and bills one flat rate however many messages go out.

Price

One flat rate against a base plus credits.

Both publish. The difference is the shape: ours does not move with usage, and theirs is designed to.

What you paySubstraitAisa (Structurely)
Monthly base$179 up to 5,000 contacts$499 Team / $999 Company
Cost per messageNothing$0.08 Team / $0.06 Company
One-time onboardingNothing$2,000 Team / $2,500 Company
ContractCancel in the product, 30 daysAnnual, or 20 percent more month to month
First year at 5,000 contacts$2,148$7,988 before any credits

That last row is base plus onboarding only. Credits are extra and they scale with how hard the AI works, which is the opposite of what you want from a tool whose job is to send more messages, not fewer. Substrait sends as many as the guardrails allow at the same price.

The decision

Three questions worth answering first.

They were first and they were right about the problem. The question is how much of the job you want done.

01
Where does the conversation stop?

Aisa qualifies a new lead and flags it for an agent. What happens over the next year is somebody else’s problem.

Substrait keeps nurturing, answering and re-engaging that same contact for as long as it takes. The handoff is a moment in the thread, not the end of it.

02
Who goes first?

Structurely is built around the lead writing in. It is very good at answering.

Substrait starts conversations on purpose with contacts who went quiet months ago. Most of the money in a brokerage database is sitting in people who are not writing to you.

03
Does the bill move when it works harder?

Action credits mean a busier month costs more. That is a defensible model and it is honest about what it charges for.

Ours does not move. One flat rate for your database size, whatever the engine sends, so nobody is doing arithmetic before turning it up.

In fairness

What Structurely gets right.

They are the original. They were running patient, months-long text follow-up before this category had a name, and the rest of us are working in a space they defined.

They were right about the core thing. Follow-up has to outlast the agent’s attention span. That is the whole insight and they had it first.

Their inbound answering is excellent. If your problem is that new leads sit unanswered for hours, Aisa fixes that, and it has been fixing it longer than we have existed.

And they publish real numbers. Base, credit rate and onboarding fee, all on the page. We would rather compete with that than with a quote form.

Questions

Substrait and Aisa (Structurely), answered.

Still deciding? Compare every AI, or read the security and compliance detail.

Is Substrait cheaper than Structurely?
On published figures, yes. Structurely’s Team plan is $499 a month plus $2,000 onboarding and $0.08 per action credit. Substrait starts at $179 with no onboarding fee and no per-message cost.
Does Structurely charge per lead?
No, and our own comparison page said so incorrectly until we checked. Their pricing page bills a monthly base plus action credits for AI activity, with no per-lead charge and no cap on leads.
What is an action credit?
Structurely’s unit of AI activity: an SMS reply, an email, or voice talk time in ten second increments. Team plans are $0.08 each and Company plans $0.06.
Does Substrait work leads who never wrote in?
Yes. It wakes up dormant contacts on its own initiative rather than waiting for someone to message first, which is where most of a brokerage database sits.
Who does the lead think they are talking to?
With Substrait, your agent, by name, from your office’s own number. Aisa is a fixed persona that every Structurely customer shares.
Can Substrait send listing links?
Yes, live and filtered, inside the conversation. On Sierra Interactive they are built from the office’s own IDX site.
Do I have to sign an annual contract?
Not with us. Substrait cancels in the product on 30 days’ notice. Structurely’s published plans are annual, with month to month at a 20 percent premium.
One flat rate

Keep your CRM. Add the AI that works it.

One flat monthly rate by database size. No setup fee, no per-message billing, no per-seat billing.