A new CRM, or an AI for the one you have.
| Sure Send | ||
|---|---|---|
| What it is | An AI that works your database | A full CRM with dialer, texting and email |
| Your current CRM | Stays. Runs inside Sierra Interactive or Follow Up Boss | Replaced. Sierra, Follow Up Boss and Lofty import one way |
| How a text is written | For that lead, from their own record | Your templates and automations, plus AI agents billed separately |
| Phone calls | None. Calls stay with your agents | Built-in dialer with recording and call coaching |
| Monthly price | $299 to $1,799 by database size, on top of your CRM | $49 for one user, $449 for ten, $949 for thirty |
| Text volume | No per-message billing | Automated texts use SMS credits, bought separately |
| Leaving | Cancel in the product, 30 days’ notice | Month to month, cancel anytime |
Sure Send figures from suresend.ai, its help center and changelog, read 31 October 2026. Prices are monthly billing; annual billing is lower.
Three questions worth answering first.
Do you want a new CRM?
- Sure Send
- It is the whole CRM. Your old data imports one way, and your team moves with it.
- Substrait
- Nothing moves. Notes, tasks and tags land in the CRM your agents already work in.
Who writes the message?
- Sure Send
- Automations send the texts you build, and AI agents can answer a new lead in seconds. How the AI writes is not published.
- Substrait
- Each message is written for that lead from their own history. What they say changes what comes next.
What does a busy month cost?
- Sure Send
- Automated texts draw SMS credits and AI agents are billed separately. Neither rate is on their public pages.
- Substrait
- One flat rate by database size. A hundred messages or ten thousand, the number does not move.
What Sure Send gets right.
A whole CRM for less than our smallest tier.
One agent pays $49 a month, and ten users share $449.
It has a phone.
A built-in dialer records calls and coaches live, and we make no calls at all.
No contract.
Month to month, cancel anytime, and the first 14 days are free.
Substrait and Sure Send, answered.
Still deciding? Compare every AI.
What is Sure Send?
A CRM from ez Home Search, Inc., with a dialer, texting, email and AI built in. It starts at $49 a month for one user.
Does Substrait work with Sure Send?
No. Substrait runs inside Sierra Interactive and Follow Up Boss and comes built into housemoney, with GoHighLevel connected. Sure Send is not one of them.
Do I have to leave my CRM to use Sure Send?
Yes, it replaces it. Its Sierra Interactive, Follow Up Boss and Lofty imports run one way, so changes made in Sure Send do not sync back.
Does Substrait make phone calls?
No. It texts, and the calls stay with your agents. Sure Send has a built-in dialer and AI calling.
What if I want a new CRM anyway?
Look at housemoney, the CRM from our team with Substrait built in. It is $150 an agent on a team and $180 solo.
Keep the CRM you have. Let the AI work it.
One flat monthly rate by database size. No setup fee, no per-message billing.